Topic: Amazon wins NFL bidding war to stream Th

Amazon wins NFL bidding war to stream Th

Starting in September, your Amazon Prime account is going to do more than just get you free two-day delivery on everything you order. Youre also going to be able to stream Thursday night . The league and the online behemoth reached a deal Tuesday that will allow Amazon to stream 10 Thursday night games per season. Amazon is basically taking over for Twitter, the company that in 2016. Justin Verlander Jersey According , Amazon is going to pay a total of $50 million for the rights to stream the 10 games, which is a huge increase over the $10 million that Twitter paid last year. The TNF streaming package was Craig Biggio Jersey awarded to Amazon after the company outbid Facebook, Twitter and YouTube, according . Besides Amazon, youll also be able to watch the 10 games on Network and either CBS or NBC (five of the games will be on CBS, while the other five will be on NBC). According , both CBS and NBC will also be allowed to stream the games even though theyll also Roy Oswalt Jersey be streaming on Amazon. Amazon has been dabbling in NFL-related material since last year when it unveiled its All or Nothing series, so buying the rights for the Thursday package was the next logical move, said Jeff Blackburn, the companys head of busine s development and entertainment.Were focused on bringing our customers what they want to watch. Prime members want the NFL, Blackburn said, via . For us, this is about starting to bring live sports to our Prime members all around the world. With All or Nothing, Amazon followed around one team for an entire season. After tracking the in 2015 for their 2016 series debut, Amazon followed along during the Ramss first year in Los Angeles for this upcoming season of the show. On the NFLs end, the one big difference Tyler Clippard Jersey between Twitter last year and Amazon this year is that the streaming was free in 2016. For 2017, Amazon customers will need a Prime subscription. Brian Rolapp, the NFLs executive vice president of media, doesnt think the fact that youll need a subscription will lower streaming George Springer Jersey viewership between 2016 and 2017. The NFL executive thinks Amazon will expand the leagues reach. Reach is a focus of ours. I think Amazon has been able to demonstrate, in everything that they do, ma sive scale, Rolapp said. I dont think this is limiting the reach. I think this expanding the reach.